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5 Reasons to Rent your Equipment on DOZR
3 min. read
Kevin Forestell headshot
Kevin Forestell
Aug 8, 2022

5 Reasons to Rent Your Equipment on DOZR

The world of heavy equipment rentals is going online.

With eCommerce becoming one of the most popular ways to shop, the habit of purchasing products and services online is being normalized in every industry, even construction. Now more than ever, contractors are using online methods to find and rent heavy equipment near them for their upcoming projects, a trend that's only going to keep getting more and more popular.

This trend is especially true because, while the construction industry is still dependent on older generations, younger generations will soon be forced to take key decision-making roles in construction companies. These younger generations are especially keen on bringing digital and mobile experiences to construction and have become used to buying things online. It isn't even a stretch to say that these generations and all others now have the expectation that buying online, or in our case renting online, is an available option. 

Although this eCommerce craze and the business opportunities it presents in the equipment rental industry are easy to talk about, it might not be fully clear or seem very practical when you think about how your rental company can actually break through into the online world. After all, owning and operating an equipment rental company doesn't exactly provide you with the coding knowledge and website-building skills needed to build an online equipment rental platform. 

Find Your Next Equipment Rental on DOZR
Excavator image
13 ton - 80 ton
High Reach, Long Reach, Wheeled
Wheel Loader image
1 yds - 7 yrds

That's where DOZR Marketplace can help. DOZR Marketplace is an online equipment rental marketplace that allows contractors to find and compare heavy equipment rentals near them from a  large selection of suppliers. 

DOZR Marketplace for mobile and desktop
DOZR Marketplace Interface for Mobile & Desktop

Here are 5 reasons to partner with DOZR to rent your equipment on DOZR Marketplace. 

Table of Contents

1. It's Free

Listing your rental equipment on DOZR Marketplace comes at no cost and requires no hidden fees. It's 100% free. DOZR provides the tools to post and manage your equipment and pricing, as well as the ability to effortlessly attract contractors in your area. 

2. Have Your Equipment Online 

If you already don't have your equipment rentals online, becoming a part of DOZR Marketplace will help you breakthrough into the world of eCommerce. As we mentioned before, having your product available online is an expectation from customers that's only growing more and more true. 

This is also a great way for a small equipment rental business, or a rental company that's just starting out, to generate some initial revenue and business. Making DOZR Marketplace a part of your eCommerce business plan is a great first step to getting your rentals online. 

3. Be Available Across Multiple Sales Channels

In addition to just having your equipment online, becoming a part of the DOZR Marketplace provides your rental company the chance to market yourself across multiple sales channels. Not only will you be able to continue selling through your already-existing methods, like in-person and website sales, but you'll also become available to contractors on an entirely new platform. 

4.  Reach a Wider Audience

DOZR Marketplace is accessible across all of North America. This means that contractors from all around your local area, and even further surrounding areas, will be able to view your rental equipment and become familiar with your brand and services.

Your rental company can leverage DOZR Marketplace to gain more business by becoming accessible to an entirely new market of contractors who use DOZR Marketplace for all of their equipment rental needs. The increased visibility to contractors in need of equipment rentals that comes from being on DOZR Marketplace will only generate your rental company more profit since listing equipment is free. 

5. Increase Your Rental Company's Website SEO

Search Engine Optimization (SEO) is the most important factor in increasing your online visibility. When a contractor in your area goes to Google to search something like "Excavator rentals near me", you want your business to be the first search result that shows up on Google. 

By listing your equipment on DOZR Marketplace, your SEO will benefit and your rental company will become more visible and higher ranking on Google. This is because we link back to all of our suppliers' websites through their DOZR Marketplace listings, which will drive more traffic back to your company site, increase your SEO score on Google, and boost your overall digital footprint.

Next Steps

Being accessible through mobile and online channels is only becoming more important as the demand for eCommerce increases. If you're interested in becoming a part of the eCommerce system, or if you'd simply like to learn more about it, don't hesitate to contact our team of knowledgeable professionals about getting your rentals listed on the DOZR Marketplace. 

Find Your Next Equipment Rental on DOZR
Excavator image
13 ton - 80 ton
High Reach, Long Reach, Wheeled
Wheel Loader image
1 yds - 7 yrds
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Kevin Forestell headshot
Kevin Forestell
Kevin Forestell is CEO of DOZR and one of the co-founders. Kevin first got started as an entrepreneur when he founded Forestell Landscaping right after graduating from University. His love and passion for the industry and desire to help solve an equipment problem that contractors faced every day is what brought the founding team to start DOZR. Kevin is proud of the level of efficiency brought to the industry through DOZR and hopes that DOZR will help change the standard way equipment is rented.
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