In this episode, Becca Grieb chats with Joe Jackson from Floatr about what it means to float equipment and what his experience has been like running his business during a global pandemic. What's amazing about Joe's story is how he has leaned on innovation and grit to not only keep his business going during COVID but to grow his business while continuing to put his customers first. Speaking about his drive for self-discovery and education while dealing with a personal loss, Joe said it best when he said that no one can plan for the future. The best you can do is try to give yourselves the tools to tackle whatever comes your way.