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The DOZR Difference: Construction's First Online Equipment Rental Aggregator
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Tim Forestell
June 19, 2020

The DOZR Difference: Construction's First Online Equipment Rental Aggregator

The term “aggregator” has boomed since the 1990s. Used primarily as a computing term, “aggregator” is defined as a website or program that collects related items of content and displays them or links to them. It’s a technical term that has grown with the technical era. 

The Boom of Aggregators in a Digital Era

The ability to cost compare, view related items and make decisions based on a comparative structure has driven our purchasing habits of today. With a single search it becomes possible for the every-day shopper to compare pricing, read reviews and select items based on what other options are out there. 80% of all shoppers do this, too. 

The shopper or purchaser – or renter – has been empowered to be smarter than ever before.

Construction Has Been The Exception to the Modern Age of Aggregation

The construction industry has not followed this trend – especially when it comes to equipment rentals. The traditional process of citing materials, securing equipment rentals or finding a sub-trade have flowed into the digital age we are in now:

You have a “guy” who calls his “guy” and gives you his “special price just for you”.

It has been standard for decades. There’s no way of really knowing if that price is good because you can only compare it to what you’ve gotten in the past. Price transparency in construction and heavy equipment rentals hasn’t really existed. 

Until now

construction worker on phone while looking at computer

The Traditional Re-Rent Is Not Popular

Reading the definition of aggregator may bring to mind the traditional re-rent companies that many equipment owners and renters are familiar with. Traditional re-rent companies often inflate prices for renters, deliver lower profits to suppliers, increase competition and leave the original rental house with no real influence or control over rentals. 

Although rental houses across North America know the value of getting their equipment out to as many potential customers as possible, working with a re-rent company isn’t what they want. The idea of listing rental equipment though another company or on a website comes with speculation because of this.

As DOZR begins to grow and strengthen across Canada and the US, the question often comes up about why suppliers should list their equipment on DOZR. Isn’t DOZR just another re-rent company? 

Quite the opposite, actually.

DOZR’s Goal: To Change Equipment Rentals for Good

DOZR was created to make the process of supplying and renting equipment easier, more efficient and beneficial for both the supplier and the renter. Working as a partner with all rental houses across North America, DOZR wants to help get rentable equipment in front of as many potential renters as possible. We want to connect contractors looking for equipment with suppliers who have it.

This foundation is what truly makes DOZR different. As the first equipment rental market aggregator for construction, our goal is to be a rental connector. 

dozr home page screen shot

The Introduction of a Heavy Equipment Rental Aggregator

It’s something that hasn’t been done in the past. In the last 5 years we’ve challenged the industry norms, set new standards for equipment rental processes and introduced a new way to rent equipment.

It’s also a new way for independent equipment owners and small rental houses to gain more visibility for their equipment while keeping control over their equipment and the rental. Never before has a family-owned equipment supplier been able to have their equipment listed right next to a large, national rental house – nor to do so in a way where their equipment remains competitive and they have the ability to earn money on their idle equipment.

The Four Ways DOZR Revolutionizes Equipment Rentals

By being an aggregate for equipment rentals, DOZR has ultimately changed equipment rentals in four key ways: Bringing price transparency to construction in a way never done before, offering a free way for rental houses and equipment owners to get their equipment in front of more contractors, giving equipment renters access to thousands of equipment suppliers through a single credit account and, finally, by ensuring that every renter can be confident in the quality of their heavy equipment rental.

1) Price Transparency in the industry

DOZR has brought price and supply aggregation to an industry that – arguably – needs it most. Contractors are already faced with slim profit margins, restricting contracts and tight budgets. It should be easier to find a good price for the equipment you need. 

DOZR CEO Kevin Forestell was shocked when he first started DOZR to find that the prices that he was renting equipment at – which he was always assured was a great price – really were not that great of a price at all. 

By collecting and posting prices from thousands of rental houses for a variety of equipment pieces, it’s easy to view pricing and compare costs in real time without waiting for your “guy” to get back to you. Plus, you can tell right away if the deal is a good deal or not because you can see all the other prices listed together. 

dozr search results

2) Free marketing for rental houses in a way to even the playing field

DOZR offers a way for rental companies to get their equipment on an online platform without the hassle of creating a new website or figuring out the technicalities of providing online rentals. 

For many small rental houses, it’s hard to stay competitive. DOZR helps to even this playing field by giving them a place to post their equipment online with none of the additional hassle. 

This platform also allows for farmers and contractors who own their own equipment to list it as an independent supplier so it doesn’t have to sit idle – all without needing to create their own website or find someone to build those connections for you. Being able to earn some extra income off an unneeded tractor or excavator can mean a lot.

3) A Single Credit Account for All Future Rentals

Can you imagine only needing to do one credit application to rent equipment from any rental house?

It really is that easy on DOZR. Because we source equipment through thousands of equipment suppliers, your DOZR account gives you access to as many companies as we have on our website. 

As a contractor-owned business, we know first hand how frustrating it can be to have to fill out credit application after credit application just so you can have some kind of flexibility in equipment suppliers. It limits where you look for rentals and how flexible your project and budget can be. That’s why we wanted to change it. 

One account on DOZR gives renters access to thousands of suppliers for any and all equipment rentals. It’s that easy.

construction worker on tablet searching for equipment

4) Confidence in the Rental by the Supplier and Renter

Our algorithm displays search results based on price, location compared to the search request and by quality of past rentals while working with that supplier.

This is one way that we help rental houses of all sizes stay relevant and competitive on DOZR. If you have a great price, great equipment, and provide a great rental experience, you’re good to go. For renters, this means that you can be confident in the quality and price of the rental, no matter who it comes from. 

Our commitment to making rentals as easy and hassle-free as possible means our customer success team is there to help whenever you need it. 

Equipment breakdown? We’ll get a mechanic out to you!

Need a replacement? Our network of suppliers make it easy to replace machines quickly. 

All rentals are also required to have insurance coverage – either by the renter or through the DOZR insurance program – so suppliers can have the same level of confidence as our renters can.

dozr logo

The DOZR Difference

These four things may seem simple, but they are changing equipment rentals for good. Whether it’s bringing price transparency to equipment rentals, offering a free online marketplace for equipment suppliers, simplifying the credit process for renters or making renting heavy equipment as stress-free and seamless as possible, DOZR is taking pride in revolutionizing the industry like never before.

Are you ready to experience the DOZR difference?

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Tim Forestell
Tim Forestell is one of DOZR’s co-founders and CCO. Tim got started in the industry as VP Operations for Forestell Landscaping before founding DOZR with Kevin and Erin. Aside from the amazing team at DOZR, his favourite thing about DOZR are the customers. Working with DOZR renters every day gives him a peek at the evolution of different projects and hearing stories about projects being developed from start to finish.
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