5 Ways Social Media Can Help your Construction Business
Social media is sometimes looked at as a time-waster or only for people in certain industries. Why would a construction company or equipment rental house ever need or want to be on social media?
There are actually many benefits both for businesses and for independent contractors or construction workers to being on social medial Here are 5 ways that social media can help anyone in the construction industry.
1) Educate Yourself and Stay Connected
The construction industry is always changing and evolving. The COVID-19 pandemic has highlighted this as technological advancements skyrocket in the industry. It can be hard to keep up with them all.
Social media is a great way to stay connected to the industry, to hear and learn about new products when they come out and to be exposed to different brands offering new products and services to the industry. LinkedIn is great for connecting with business leaders. Instagram allows you to get information in a more casual way as many companies will post promos or product releases there as well. YouTube is awesome for product reviews and for learning new skills. Whatever it is you’re looking to learn or discover, social media is the way to go.
2) Find Jobs and Hire Employees
Recruitment is a major way that construction companies and individual contractors can use social media. Workplace culture and pride in the brand shine through what you post, how you post and how people engage with you. Whether you’re looking to hire or to be hired, social media is used by many to get a feel of whether or not a job and company would be a good fit.
Some great ways to use social media for recruitment purposes is to highlight your current employees and share quotes about why they enjoy working at your company. Linkedin is a great social media platform for company leaders to share their thoughts on workplace topics such as culture building, work-life balance, mental health support and growth opportunities within the company. Also, you can post job opportunities directly on Instagram stories, your Facebook page or have team leaders post about it on Instagram.
The same way that consumers do research before buying a product, potential employees do a lot of research too. You want to be honest and authentic, but don’t be afraid to boast about your company a little.
3) Show Off your Projects – and Get Recognized!
Every contractor loves pointing out projects they have worked on. Social media provides an outlet to share these with the world! Post pictures of finished projects or of the machinery you’re working with that day. Pump yourself up and look for the beauty in the work that you do.
Construction is very niche but incredibly active on social media – Instagram especially! If you look for it, you’ll find so many amazing accounts out there just sharing the work that they do. The other bonus? People love to comment on the photos. It’s a great way to feel connected to your peers and feel involved in the wider community of contractors.
4) Find Potential Customers and Let Them Get To Know You
Another bonus of showing off your projects is that potential customers can review your past jobs and work. Trust is incredibly important for customers these days and social media provides them a window into your past jobs, your projects, your team and your finished products. After all, a picture is worth a thousand words.
Aside from allowing customers to get to know your company and brand, social media is another way for customers to learn that you even exist. Using hashtags, boosting your posts and sharing stories about your business can help you reach new customers who may not find you otherwise.
5) Get and Stay Inspired
Construction can feel mundane and repetitive, especially if you work on a single type of job or project all the time. Social media – YouTube especially – is full of amazing projects, cool DIY experiments and new ideas for ways to use products or for entire projects altogether. Get inspiration for anything from DIY renos and new ways to finish flooring to new tricks for putting up drywall or for staying comfortable and cool while operating machinery in the summer.
If you aren’t sure where to start or who to follow, check out these 10 amazing Instagram accounts for everyone in the construction industry.
Social media has come a long way. Facebook, Instagram, YouTube and LinkedIn provide tools to share your company story and projects you’re proud of, to connect with customers, other members of the construction community and potential new employees. If you aren’t yet on social media, now is the time to start.
