Growing A Small Business By Working Smarter

October 4, 2018

Silverfern Lanscape Group Inc President, Carl Anso, wanted to grow his small business.

Last week, DOZR sat down with Carl Anso from Silverfern Landscape Group to chat about his experience renting eqiupment with us.

Silverfern Landscape Group is recognized across Southwestern Ontario for their attention to detail and top-notch landscape expertise. Carl’s company offers year-round services including snow and ice management, property maintenance, construction, landscape design and architecture, stonework, excavating and grading. 

DOZR allowed me to scale up and down without overhead challenges.

Carl Anso

President, Silverfern Landscape Group INC

As a small business owner Carl was facing various growth challenges — with so many projects on the go, needing the right equipment for the job was a priority. Carl started renting equipment through DOZR and immediately was put at ease. “DOZR allowed me to scale up and down without overhead challenges,” said Carl. He explains that not having the ownership costs of equipment allowed him to expand his business from residential to corporate. Silverfern Landscape Group now takes on big corporate projects including Pearle Hospitality, a Canadian leader in the hospitality industry. A variety of projects means access to several types of equipment is crucial. Renting on DOZR is fast and easy — something Carl agrees with fully.

“This is what differentiates DOZR from a rental house … [DOZR] shopped the market for me, giving us a broad choice of equipment,” Carl explained. Carl’s business is continually expanding. The challenges he once faced with seasonal changes and overhead costs have nearly been eliminated altogether.

This is what differentiates DOZR from a rental house … [DOZR] shopped the market for me, giving us a broad choice of equipment

 

Carl Anso

President, Silverfern Landscape Group INC

What started as a short-term pickup truck rental in the warmer months expanded to include loader rentals for snow removal. Carl’s business is continuing to grow year-over-year. “DOZR is there to help with everything … fixing things, insurance, all the details.” With no plans to slow down anytime soon and knows that DOZR has his back.

DOZR is there to help with everything… fixing things, indsurance, all the details.

 

Carl Anso

President, Silverfern Landscape Group INC

Tim Forestell

Tim Forestell is one of DOZR’s co-founders and CCO. Tim got started in the industry as VP Operations for Forestell Landscaping before founding DOZR with Kevin and Erin. Aside from the amazing team at DOZR, his favourite thing about DOZR are the customers. Working with DOZR renters every day gives him a peek at the evolution of different projects and hearing stories about projects being developed from start to finish. Although he knows the most about tractors, loaders and excavators, Tim’s favourite piece of equipment is the dozer because of the power it has and the cool new technology developed for it. DOZR’s vision was created when co-founders Tim, Kevin and Erin were discussing a recurring concern within the construction industry while on a vacation booked through the sharing economy. They wanted to make their idle heavy equipment work for them during the off season. DOZR was founded officially in late 2015. Tim continues to grow and challenge industry standards by creating efficient opportunities for the customer rental process. Tim holds a BHSc from the University of Western Ontario.

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